AI Insights · Timothy · April 2021
Q1 2021: The UK's Top iOS Match 3 Games by Revenue and Users
An analysis of the UK's top Match 3 games on iOS reveals performance trends in downloads, revenue, and active users for Q1 2021. Sensor Tower provides detailed insights into the Match 3 gaming category's top performers.
Q1 2021 Performance of Match 3 Games on iOS in the United Kingdom
The first quarter of 2021 has shown interesting trends for the top Match 3 games on iOS in the United Kingdom. Here's how the top five games performed, with data provided by Sensor Tower.
Candy Crush Saga
Starting with King's flagship title, Candy Crush Saga experienced a revenue peak of nearly $600K in mid-January and mid-March, with a slight decrease to around $500K by the end of March. Downloads saw a high of over 23K in late January, followed by a gradual decline to around 13K by the end of the quarter. Weekly active users hovered around 390K, peaking at over 400K in mid-March.
Homescapes
Homescapes by Playrix showed a revenue high of $348K in mid-February, with a noticeable dip to approximately $234K at the quarter's end. Downloads were strongest at the start of the quarter at over 34K, decreasing to around 23K. The game's weekly active users remained relatively stable, with a slight increase to nearly 400K in mid-March.
Gardenscapes
Another Playrix game, Gardenscapes, saw its revenue climb to about $286K in mid-March from an early January low of $210K. Downloads started at nearly 24K and experienced a slight decrease to just over 18K. The weekly active users saw a modest peak of over 150K in the early part of the quarter, with a decrease to around 137K by the end.
Project Makeover
Magic Tavern's Project Makeover had its revenue fluctuate, reaching a high of $228K in mid-January but ending the quarter at around $163K. The game's downloads saw a dramatic drop from a high of 149K in the first week of January to 54K at the close of March. Active users peaked at over 240K in mid-February, ending the quarter with around 254K.
Candy Crush Soda Saga
Lastly, Candy Crush Soda Saga, also from King, showed a consistent revenue performance, with a peak at $190K in early February and concluding the quarter around $173K. The game's downloads began at 8.6K and experienced a slight increase to 5.3K. Weekly active users remained steady with a slight increase from 133K to 138K over the quarter.
These trends reflect the dynamic nature of the Match 3 category on the iOS platform in the UK. For further insights and data analysis, Sensor Tower's full suite of analytics tools are available.
